Social media is a field that a lot of companies are still trying to figure out, so they’re willing to pay knowledgeable people a good amount of money to do the work for them, which has opened the door to a whole new employment field.



In today’s world, newspaper reporters are being replaced by online bloggers and classified ad salespeople are being replaced by social media…

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William Hard - New media Marketing - Big Bear city, CA

In this blog, I will outline the necessary tools need BEFORE you set up your Social Media presence.  Many business owners today know they need to have Social Media but are really unaware of how much it takes to really set your business up right.  The benefits can be greatly rewarded, as long as 2 principals are adhered to, pre-plan and maintenance.  

This article is dedicated to…

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William Hard - New Media Marketing - Big Bear City, CA

Many business owners today are hearing about Social Media.  They want it, but do not understand exactly how to use it. Do I set up a Facebook page? I already have a website and pay my local phone book company for a listing, they set up everything for me. Why am I on Yelp?  Why on earth should I Twitter? Phone apps are for kids (read under 40 here). these are questions that I run into all the time.  I personally come from a family…

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The line between profound talent and profound disability is a surprisingly thin one. -Daniel Tammet

Whenever I encounter this query, I am tempted to ask in response, “What can’t LinkedIn do for you?” It can’t assure your promotion, or even promise you a gig. It won’t automatically increase your popularity or recognition in your profession. And it certainly…

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If an action is not right for all situations, then it is not right for any specific situation.

-Immanuel Kant

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ROI is a popular mandate when deciding whether to enter into the enterprise venue of Social Media in these times. ROI (Return On Investment) is a cost/benefit analysis. It requires that all costs and benefits be stated in perceptible currency. As such, it is generally much easier to quantify…

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You know you're addicted to Social Media when...

• You refer to everyone as @so&so, even in verbal conversation.
• You add extra thoughts/descriptions as #hashtags, even in verbal conversation.
• Your first thoughts of meeting someone new are, can I connect with them on LinkedIn, friend them on Facebook, follow them on Twitter?
• You feel the need to check-in with Foursquare even though you're only stopping for gas.
• You actually believe…

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So you want to hire a social media manager? You are not alone, social media management is one of the fastest growing industries of 2010. In this rapidly changing world, you are hardly likely to select someone on the basis of their CV or resume alone, nor are they likely to hold a master’s degree in Facebook, Linkedin and Twitter. Hey, Facebook and Twitter don’t even know what lies ahead in the coming months. And yet, a decent social media… Continue

When Google speaks, the insights have to be mined by the participants: See the Q&A posted on Blog.DesignatedEditor.com (scroll toward the bottom).



The Future of Search - Hosted at Google's Cambridge Office, Presented by Google Senior Agency Relations Manager Lisa Green and… Continue

What Will "E-Commerce 2.0" Look Like in the Next Few Years?

Some highlights from the MITX panel at the Microsoft NERD Center in Cambridge, MA



“Advertising within social media is different from community-building: It's about demand-generation. Search, on the other hand, is really about demand-satisfaction.”

-- Brian Eberman - CEO, Avenue 100 Media Solutions



“Need to focus on value proposition, grow and evolve, keep ear to consumer, and keep adding value.”

--… Continue

These will outlast any link-building, SEO, or other short-term techniques.





Timeless Search Marketing and Social Media Tips



* Be up-front about who you are and what you do.

* Use the words that searchers are using.

* Be honest. No one likes being mislead.

* Be yourself. People do business with people, not institutions.

* Provide useful information in a concise manner.

* Consider how you like to be treated and pay it forward.

* If… Continue

In a recent podcast on TotalPicture Radio, John Sumser of Two Color Hat describes three new productivity tools he's been using.. Evernote, Prezi, and SugarSync.

"These are all examples of what cloud computing looks like when it gets to you."

Well congratulations folks - you're all part of a 1,000 member Ning group, grown organically and with a minimum of fuss.



To celebrate - I'm giving away Training DVD's to three lucky winners



The first is Selling Products Using Social Media.



This is great for those of you who either work inside or are pitching to small business owners. This covers some basics on using social media sites, auction sites, and local classifieds to boost your marketing dollar.… Continue

There has been a lot of discussions recently about the social media education and certification programs and who has the "right" to certify. I think at the end of the day the concern is understandable. Too many people with too many opinion and too many people who claim to have the knowledge or don't need a certain knowledge.



As one of the leading institutes we'd like to help people think through those topics before you signup with any education - including our own.



1)… Continue