About a month ago, I was browsing the internet as most of us do, and came across a job posting on Mashable.com.  There was an opening at CareerCloud for a social media intern.  Being a very active social media user, I immediately jumped at the opportunity and sent in my resume.

What stood out to me during the interview process was that I was asked to submit links to my social media profiles.  Immediately I understood the…

When business is priming for social media, they need to consider the psychological aspects of entering into this open arena of thought and interaction.  For any business using the social media, there is no real road maps of thought leadership and success. First, a business needs to focus on whether this new Internet marketing concept fits into their marketing plans and their company's personality. If it does, start planning. If it doesn't, consider improving and…

And how do would you know if you are?

In the Inbound Marketing book by Brian Halligan and Dharmesh Shah that I reviewed last week, one of my most favorite chapters was called Picking and Measuring People.  Their position is that in an era…

Hello everyone!

I haven't seen any articles on here about Twitterfeed, so I'm going to write about it. I can't even remember how I ended up discovering it, but it's great thing to add to your list of Social Media skills.

Twitterfeed basically lets you create an RSS feed from any website you have where you or other people are posting new content on a consistent basis. The service lets you automatically "tweet" what's happening on your website.…

If an action is not right for all situations, then it is not right for any specific situation.

-Immanuel Kant

ROI is a popular mandate when deciding whether to enter into the enterprise venue of Social Media in these times. ROI (Return On Investment) is a cost/benefit analysis. It requires that all costs and benefits be stated in perceptible currency. As such, it is generally much easier to quantify…

cross-posted at Social Media Headhunter. 

Michelle Magoffin is the Director of Social Media Programming for Edmunds.com.  Her unique background and high profile fit closely to the types of candidates I like to profile on…

Wow, I can't believe that it's been more than two months since my last blog post.  Over the last 2 1/2 months, I've been pretty busy with a social media strategy and implementation project forRuby's Diner - a…