Rod Low's Discussions

How Do You Set KPIs For New Social Media Campaigns?
2 Replies

Started this discussion. Last reply by Chris Donaldson Jun 24.

How does an agency help clients run their social media campaign?

Replied Jun 22

How does an agency help clients run their social media campaign?
4 Replies

Started this discussion. Last reply by Rod Low Jun 22.

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Chris Donaldson replied to Rod Low's discussion 'How Do You Set KPIs For New Social Media Campaigns?'

Rod, The Internet Advertising Bureau has an interesting article on Social Media Metrics. It's a start anyway: http://www.iab.net/iab_products_and_industry_services/508676/801817/socialmetrics Worth reading. Hope it helps. Chris Chris Donaldso...

June 24

Jim Durbin replied to Rod Low's discussion 'How Do You Set KPIs For New Social Media Campaigns?'

Rod, I tend to look at what the business wants to accomplish and leave it at that. There just aren't hard numbers for nebulous terms like engagement and transparency, and the revenue per follower or friend isn't trustworthy. You're stuck with T...

June 23

Rod Low added a discussion

How Do You Set KPIs For New Social Media Campaigns?

Hi ppl, We know that in order to have a successful social media campaign, we have to set KPIs and most of the time, the measurements are based on the objectives of the business. However, what I want to find out is, how do you determine the KPIs i...

June 22

Rod Low replied to Rod Low's discussion 'How does an agency help clients run their social media campaign?'

Thanks everyone for your inputs. I am running one campaign right now and will be acting on my client's behalf to interact with their stakeholders. It will be a PR sort of campaign and it's transparent enough that they know I don't work for the com...

June 22

Karl Backus replied to Rod Low's discussion 'How does an agency help clients run their social media campaign?'

We take social media very seriously with our clients. Just like any other initiative that we put into place it has a series of tactical steps in order to achieve an over arching strategy, with a specific campaign objective. These are our steps: 1...

June 10

Suzanne Levison replied to Rod Low's discussion 'How does an agency help clients run their social media campaign?'

Strategy with goals clearly defined. For example, what does the company wish to accomplish with online tools today? What platforms will the consultant utilize to achieve the desired outcome? How and who within the organization will be involved? B...

May 30

Nathan Ketsdever replied to Rod Low's discussion 'How does an agency help clients run their social media campaign?'

I would point to six core components. • Help in analyzing the online market. I think this requires an aptitude toward anthropology. And communicating that to the key executives and employees. • Help in tracking metrics. The small busines tool of c...

May 25

Rod Low added 2 discussions

May 19